Meta’s big bet on AI is forcing millions of brands into Slopvertising.
To Mark Zuckerberg, the millions of small businesses that rely on Meta Ads are the Geese at his Foie Gras Farm. The company has invested anywhere fro…
How a 100-Year-Old Australian Oil Brand Got the Country to Pay Attention Again
A hundred years of Australian-made Penrite motor oil sitting on shelves at Repco and Supercheap Auto, waiting for someone to reach for it instead of the brand next to it. This is the story of how we made more people reach for it — and what a Bathurst win at the right moment had to do with it.
The Pedla's Ads Were Efficient. The Brand Was Stalling. Nobody Had Noticed.
The ads were performing. The brand was stalling. The problem was that nobody had thought to check whether those two things could both be true at the same time.
How a Product That Didn't Exist in October Became November's Top Performer — Before the Sales Even Started
Everyone has an opinion about when to launch a product. Most of those opinions are wrong. Here's what actually happened when we ignored them.
Profit in a year that punished everyone
Here's a scenario every brand founder dreads: you're heading into the biggest sales period of the year, you're radically overstocked, and your margins are already under pressure from a market that's been battered by inflation for two years straight.
Is 'Free Your Feet' by Vivobarefoot any good?
Using the 3 N's (Novelty, Nuance & Narrative) to figure out if this campaign is actually any good...